Case study - HP


HP foodsville


Hewlett-Packard is an American multi-natinational Information Technology company that provides a wide variety of hardware components, software and related services to consumers, small- and medium-sized businesses and large enterprises

They approached us with the request to build a social networking website that had a novel business model. They had teamed up with Applewood Books, a major US publisher, to define a print-on-demand system which would depend on building an active online community.

"It has been a pleasure to work with you. You have shown yourself to have deep expertise, a solid app"


A completely new way of putting together your own recipe book of all your favourite dishes, aided by the collective collaboration of others.

Building a food-centric social media platform where users can build their own favourite recipe cook books from a mix of user generated and commissioned content which users could then pay to print.

The project spanned a year of continuous development, it incorporated a large number of sophisticated features and dynamically changed to meet new market paradigms.

Dotfive and Hewlett-Packard have worked closely together for many years, covering areas from software development through to training and consultancy, in the UK and internationally.


Foodsville now boasts over 4,000 active members and is both profitable and easy to manage

The website features a large selection of books, which can be read online through a custom reader that we developed, or be purchased through the site in printed form.

Hewlett-Packard spun off Foodsville into a separate company in its own right, still owned by HP. Foodsville is both profitable and easy to manage with an active membership of more than 4,000 people. The website is stable and safe to use for consumers.

Contact us for more details about this project

Talk to us

Find out how we can help you do more for less

Plan a project

Our website makes use of cookies to enhance your browsing experience and provide additional basic functionality. You can read more here