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HP FOODSVILLE

HP Foodsville

BACKGROUND

Hewlett-Packard is an American multinational Information Technology company that provides a wide variety of hardware components, software, and related services to consumers, SMEs, and large enterprises.

They approached us with the request to build a social networking website that had a novel business model. They had teamed up with Applewood Books, a major US publisher, to define a print-on-demand system which would depend on building an active online community.

"It has been a pleasure to work with you. You have shown yourself to have deep expertise. A solid app."

CHALLENGES

We needed to devise a completely new way of putting together your own recipe book of all your favourite dishes, aided by the collective collaboration of others.

We were tasked with building a food-centric social media platform where users can build their own favourite recipe cook books from a mix of user generated and commissioned content, which users could then pay to print.

The project spanned a year of continuous development. It incorporated a large number of sophisticated features and dynamically changed to meet new market paradigms.

Dotfive and Hewlett-Packard have worked closely together for many years, covering areas from software development through to training and consultancy, in the UK and internationally.

RESULTS

Foodsville now boasts over 4,000 active members and is both profitable and easy to manage.

The website features a large selection of books which can be read online through a custom reader that we developed, or be purchased through the site in printed form.

Hewlett-Packard spun off Foodsville into a separate company in its own right. This subsidiary remains both profitable and easy to manage, with a stable and secure website used by an active membership of more than 4,000 people.